Employee Engagement

First published on Thursday, June 25, 2020

Last updated on Friday, October 25, 2024

The relationship between employer and employee has never been more important than in the modern workplace. As an employer, you need to ensure your employees remain happy and engaged whilst they’re at work.

The more engaged your employees are, the happier and productive they become. Poor engagement could lead to a dip in morale, productivity and staff looking for new roles elsewhere. The last thing you want to be doing is rehiring on a regular basis.

In this guide, we’ll discuss what employee engagement is, why it’s become important and ways to improve engagement in the workplace.

What is Employee Engagement?

Employee engagement is the level of dedication, enthusiasm, and emotional commitment an employee has to their role.

Engaged employees care more about their role than just collecting their monthly salary. They may consider staying in the role for a longer period of time and are more likely to be higher performing than less-engaged staff.

Why is Employee Engagement Important?

Work engagement for your employees should be one of your top priorities. Having high team engagement can improve the following:

  • Productivity and performance.
  • Efficiency.
  • Employee morale.
  • Employee retention.

Having a highly engaged workforce is one of the key factors behind a successful business.

Employees who feel engaged will tend to go beyond what is expected of them in their role, pushing the business on and ultimately, increasing profits.

How to Engage Your Employees

Implementing employee engagement strategies is one of the ways you can increase employee engagement in your business.

Make sure you’re consistent with your strategy for every employee – the last thing you want is any favouritism. This can lead to unhappy employees and a decrease in morale and productivity.

You need to make sure you try and improve your employee engagement where possible.

How to Improve Employee Engagement

The following are employee engagement ideas which will improve the engagement in your organization:

  • Uphold your core values: Promote and make your employees aware of your company’s values, ensure everyone is singing from the same hymn sheet.
  • Map out growth and development opportunities: Investing in employee development will keep them engaged and committed to their role.
  • Make sure you praise top performers: Employees who feel they’re valued and are making a difference to the company will increase the working relationship. This simple gesture will go a long way.
  • Ensure transparency: Inform employees of any major decisions made. Don’t allow rumours to start and involve staff in decisions where possible.
  • Give your staff a voice: Conduct regular employee happiness surveys and implement any changes following concerns raised.

Introducing employee engagement courses is a way that you can proactively improve this within your company.

Such courses will explain what engaged leadership looks like, and how to bring these qualities into your business.

How Do I Measure Employee Engagement?

There are many ways to measure an improvement in employee engagement:

  • Perform a follow-on happiness survey to see if improvements have made a difference.
  • Undertake one-to-one meetings with your employees to set out employee engagement goals.
  • Hold open discussions with employees to discuss any concerns surrounding employee engagement and happiness.
  • Check your employee retention and absence rates. High absence and low retention rates could be a sign of employee unhappiness.

Get Help With Your Employee Engagement Today With BrightHR

It’s important that you focus on your employee engagement. Having a highly engaged workforce will lead to an increase in performance, efficiency, and employee morale.

If you need assistance with your employee engagement, BrightHR has a handy tool which will make the whole process easier for you.

Our HR document storage tool allows you to store any employee surveys on the cloud for you to look back on and compare whenever required.

Contact us on 18882204924 or book a demo today.


Thea Watson

Chief International Growth and Marketing Officer

Share this article

Have a question?

Ask away, we’ve got lightning fast answers for Canadian business owners and employers powered by qualified experts.


More on enhancing workforce skills: employers guide to employee training

Risk Assessments

As an employer, you have a duty of care to keep your employees safe. It’s important you understand the risks and hazards in the workplace. It’s your ...

Read more about Risk Assessments